Hunky Dory

The finest average beer, allegedly

The finest average beer you will ever drink

…we double-checked.

Cold, crisp, and refreshingly unremarkable. Brewed small in Asheville, for people who just want a really good pils.

▶ Watch the very short film

Three beers.
Zero pretension.

Hunky Dory Pils

Liquid sunshine, basically. The crisp, clean lager you reach for without thinking about it.

4.8% ABVPilsnerHop-light
$17.99 / 12-pack

Hunky Dory Rouge

For when you are feeling fancy. A toasty amber with a little more to say at the dinner table.

5.4% ABVAmberMalty
$19.99 / 8-pack

Hunky Dory 0.0

All of the vibe, none of the regret. Tastes like the real thing and drives you home afterward.

0.0% ABVAlcohol-freeCrisp
$17.99 / 12-pack

Our quest for pils

We are not a 100-year-old brewery

No family crest. No founder in an oil painting. Hunky Dory started with a naive idea: a pils should be fun, cold, and not take itself too seriously.

So we made one. Then we made two more. We brew small, ship cold, and obsess over the boring details so you do not have to. Cheers.

Our whole deal

Our slightly mad goal

A million cold ones

That is exactly how many cans we want to have sold by the end of 2027. No pressure, but the fridge is counting on you.

All our silly goals
0/ 1,000,000

53% there · thanks, legends

Look what we made

Cans of beer chilling on ice
Two friends laughing over cold beers
Glasses raised in a toast
Beers on a sunny porch table

Wanna pour us?

Got a bar, a party, or a questionable idea?

Only one thing missing, right? Let us get Hunky Dory on tap and make it everyone’s problem.

07Frequently asked

Good to know.

Where is Hunky Dory Brewing?
We brew on Foundry Street in Asheville, North Carolina. Small place, big fridge, no oil paintings of a founder.
What does Hunky Dory actually taste like?
Cold and clean, mostly. The Pils is crisp, the Rouge is a touch maltier, and the 0.0 tastes like the real thing without the morning after. Nothing here needs a tasting vocabulary.
Is the beer any good?
It is fine, really. That is the whole brand. Crisp, cold, and easy to drink, brewed by people who would rather make one great pils than ten complicated ones.
Do you ship cold?
Yes. Orders ship cold, and most of the country gets it in two to three days. Someone has to be 21 or older to sign for it.